Two items are still in short supply for small business owners: time and money. This also puts business owners in a position to make some tough decisions. Having a social media manager helps you free up your time. It is like spending to earn more. It is easy to assume that you can handle the social media content of your company on your own, but this can show a lack of understanding of the demands of social media marketing and what social media managers do.

Social media managers are specialists in recognizing and aligning their marketing efforts with the broader business strategy. They collect metrics on page performance, engagement, and followers, set goals, focus on branding and brand awareness, create posting schedules, curate content that is perfectly attuned to the image and tone of your business, optimize content for search engines, design advertising campaigns, select posts to boost, run ads, interact with followers—and a whole lot more. Now, do you think you need help in handling your social media account? Click the Request Demo button to find out more